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Commercial Print Provider and Digital Marketing Agency in Atlanta, GA > Blog > 2020

Posts archive for 2020

Using QR Codes to Track Print Marketing Campaigns

October 6, 2020 Roger Morrison Blog Comments Off on Using QR Codes to Track Print Marketing Campaigns

If you are a convenience store or brick and mortar retail outlet, and you are sending direct mail, congratulations! You are using a tried and true marketing […]

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Using Content to Build Trust in Digital Marketing

September 30, 2020 Roger Morrison Blog Comments Off on Using Content to Build Trust in Digital Marketing

In any marketing strategy, you want to show authenticity and build trust. This means clearly offering a product or service, but it means presenting its value and […]

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Nudging Customers with Healthy Grocery Images

September 21, 2020 Roger Morrison Blog Comments Off on Nudging Customers with Healthy Grocery Images

Manipulating consumer behavior is the art of marketing, but nudging customers with healthy grocery images is a noble pursuit. Not only does it move perishables that are […]

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Marketing At-Home with Digital Platforms

September 16, 2020 Roger Morrison Blog Comments Off on Marketing At-Home with Digital Platforms

Many businesses are struggling to reach their customers who have decided that staying at home is the best way to remain safe from COVID-19. Their commitment to […]

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Lamppost Advertising Sees Significant Uptick

September 8, 2020 Roger Morrison Blog Comments Off on Lamppost Advertising Sees Significant Uptick

At the end of the 2019-2020 school year, the COVID-19 pandemic robbed many high school seniors of their proms, graduations, and other once-in-a-lifetime moments. It was traumatic […]

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Using Long-Tail Keywords for an Efficient SEO Strategy

September 2, 2020 Roger Morrison Blog Comments Off on Using Long-Tail Keywords for an Efficient SEO Strategy

If you are new to Search Engine Optimization (SEO) strategy, then you are probably dreaming of ranking #1 on Google for your primary product keyword, or head […]

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Sequential Advertising Makes Print Stick

August 25, 2020 Roger Morrison Blog Comments Off on Sequential Advertising Makes Print Stick

In the late 1920’s, a company called Burma-Shave began using sequential advertising to enhance their branding, and it worked. The small series of road signs, each containing […]

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Text Marketing Campaigns Help Protect Small Businesses

August 20, 2020 Roger Morrison Blog Comments Off on Text Marketing Campaigns Help Protect Small Businesses

Many small businesses have been able to successfully continue operations with social distancing during the pandemic. The problem is that they aren’t able to reach their customers […]

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Direct Mail is Reaching Stay-at-Home Customers

August 12, 2020 Roger Morrison Blog Comments Off on Direct Mail is Reaching Stay-at-Home Customers

The death of direct mail has been declared inevitable by many, and it is true that there has been a mass and rapid migration to online advertising […]

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Use Analog Marketing to Build Relationships

July 29, 2020 Roger Morrison Blog Comments Off on Use Analog Marketing to Build Relationships

Online digital marketing is the go-to method for small businesses who want to enter or enhance their presence in a market, but everyone is doing it. As […]

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