Posts archive for 2020

The explosion of social media and online reviews has had a significant impact on the marketing industry. How do entrepreneurs respond to positive or negative critiques of […]

If you are a convenience store or brick and mortar retail outlet, and you are sending direct mail, congratulations! You are using a tried and true marketing […]

In any marketing strategy, you want to show authenticity and build trust. This means clearly offering a product or service, but it means presenting its value and […]

Manipulating consumer behavior is the art of marketing, but nudging customers with healthy grocery images is a noble pursuit. Not only does it move perishables that are […]

Many businesses are struggling to reach their customers who have decided that staying at home is the best way to remain safe from COVID-19. Their commitment to […]

At the end of the 2019-2020 school year, the COVID-19 pandemic robbed many high school seniors of their proms, graduations, and other once-in-a-lifetime moments. It was traumatic […]

In the late 1920’s, a company called Burma-Shave began using sequential advertising to enhance their branding, and it worked. The small series of road signs, each containing […]

Many small businesses have been able to successfully continue operations with social distancing during the pandemic. The problem is that they aren’t able to reach their customers […]

The death of direct mail has been declared inevitable by many, and it is true that there has been a mass and rapid migration to online advertising […]