In the late 1920’s, a company called Burma-Shave began using sequential advertising to enhance their branding, and it worked. The small series of road signs, each containing […]
Sequential Advertising Makes Print Stick
Posts archive for August, 2020
Text Marketing Campaigns Help Protect Small Businesses
Many small businesses have been able to successfully continue operations with social distancing during the pandemic. The problem is that they aren’t able to reach their customers […]
Direct Mail is Reaching Stay-at-Home Customers
The death of direct mail has been declared inevitable by many, and it is true that there has been a mass and rapid migration to online advertising […]
Employ a Win-Back Strategy for Lapsed Customers with Email Marketing
Each business, no matter how big or how small, spends a significant amount of time and money on marketing investments. As the marketing world is increasingly diversified […]
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