In any marketing strategy, you want to show authenticity and build trust. This means clearly offering a product or service, but it means presenting its value and […]
Using Content to Build Trust in Digital Marketing
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Nudging Customers with Healthy Grocery Images
Manipulating consumer behavior is the art of marketing, but nudging customers with healthy grocery images is a noble pursuit. Not only does it move perishables that are […]
Marketing At-Home with Digital Platforms
Many businesses are struggling to reach their customers who have decided that staying at home is the best way to remain safe from COVID-19. Their commitment to […]
Lamppost Advertising Sees Significant Uptick
At the end of the 2019-2020 school year, the COVID-19 pandemic robbed many high school seniors of their proms, graduations, and other once-in-a-lifetime moments. It was traumatic […]
Using Long-Tail Keywords for an Efficient SEO Strategy
If you are new to Search Engine Optimization (SEO) strategy, then you are probably dreaming of ranking #1 on Google for your primary product keyword, or head […]
Sequential Advertising Makes Print Stick
In the late 1920’s, a company called Burma-Shave began using sequential advertising to enhance their branding, and it worked. The small series of road signs, each containing […]
Text Marketing Campaigns Help Protect Small Businesses
Many small businesses have been able to successfully continue operations with social distancing during the pandemic. The problem is that they aren’t able to reach their customers […]
Direct Mail is Reaching Stay-at-Home Customers
The death of direct mail has been declared inevitable by many, and it is true that there has been a mass and rapid migration to online advertising […]
Employ a Win-Back Strategy for Lapsed Customers with Email Marketing
Each business, no matter how big or how small, spends a significant amount of time and money on marketing investments. As the marketing world is increasingly diversified […]
Use Analog Marketing to Build Relationships
Online digital marketing is the go-to method for small businesses who want to enter or enhance their presence in a market, but everyone is doing it. As […]
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