If you are new to Search Engine Optimization (SEO) strategy, then you are probably dreaming of ranking #1 on Google for your primary product keyword, or head […]
Using Long-Tail Keywords for an Efficient SEO Strategy
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Sequential Advertising Makes Print Stick
In the late 1920’s, a company called Burma-Shave began using sequential advertising to enhance their branding, and it worked. The small series of road signs, each containing […]
Text Marketing Campaigns Help Protect Small Businesses
Many small businesses have been able to successfully continue operations with social distancing during the pandemic. The problem is that they aren’t able to reach their customers […]
Direct Mail is Reaching Stay-at-Home Customers
The death of direct mail has been declared inevitable by many, and it is true that there has been a mass and rapid migration to online advertising […]
Use Analog Marketing to Build Relationships
Online digital marketing is the go-to method for small businesses who want to enter or enhance their presence in a market, but everyone is doing it. As […]
Small Business Strategies for Email Marketing
Electronic marketing strategies are appealing because they are inexpensive and can reach a large number of people, yet many electronic ads don’t entice consumers to engage. Social […]
Marketing Must Pivot with Consumer Behavior During Pandemic
Recently, many businesses have limited their investments in marketing due to uncertainty during the pandemic. Nobody knows if businesses will shut down again, and certain businesses have […]
Overcoming Print Advertising CTA Challenges
Creating a call-to-action in online advertising is relatively easy when compared to print advertising. This is because with the simple click of a button, a customer can […]
Engage in Social Listening for Your Customers
There are many good marketing tools available to elicit feedback from your customers. You can offer customer surveys or offer feedback opportunities on your social media. In […]
5 Reasons Print Media Advertising is Essential in 2020
In the midst of the challenges created by the coronavirus pandemic and social unrest, businesses are seriously examining their marketing channels. They are finding out that they […]
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