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In the United States, about half of all internet traffic comes from mobile devices. Much of modern life is spent waiting, and people are able to browse […]

Digital marketing has not replaced print marketing. Instead, they now complement each other. The best way for your organization to help them do this is to include […]

Retargeting a marketing strategy requires a bit of investigative work, which means you need the tools to research consumer behavior in your current sales endeavors. Tracking pixels […]

The explosion of social media and online reviews has had a significant impact on the marketing industry. How do entrepreneurs respond to positive or negative critiques of […]

If you are a convenience store or brick and mortar retail outlet, and you are sending direct mail, congratulations! You are using a tried and true marketing […]

In any marketing strategy, you want to show authenticity and build trust. This means clearly offering a product or service, but it means presenting its value and […]

Manipulating consumer behavior is the art of marketing, but nudging customers with healthy grocery images is a noble pursuit. Not only does it move perishables that are […]

Many businesses are struggling to reach their customers who have decided that staying at home is the best way to remain safe from COVID-19. Their commitment to […]

At the end of the 2019-2020 school year, the COVID-19 pandemic robbed many high school seniors of their proms, graduations, and other once-in-a-lifetime moments. It was traumatic […]