The most obvious way to deem your marketing campaign a success is by an increase in sales or leads. But is this the most accurate way to […]
Tracking Response Rate for Direct Mail
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Improving Customer Satisfaction Online
We often talk about how to improve consumer happiness. Companies spend a lot of money going above and beyond to keep clients happy and coming back. However, […]
5 Important Print Materials for your Next Event
After being home for the last year and a half, event planning appears to be a great way to return to some semblance of normal. As seen […]
What is Geofencing and How to Use It
Geofencing may appear to be a high-tech, overly sophisticated alternative to growing online audiences, but it’s actually rather simple and can give you unique insights that social […]
3 Tips for Creating a Successful Social Media campaign
Social media is one of those internet phenomena that is not going away any time soon. What was once a niche place for people to connect with […]
How to Design an Effective Marketing Poster
Using posters for advertising is an underrated marketing strategy. Despite the fact that they are primarily used by small businesses, they can provide tremendous marketing benefits for […]
3 Myths About Email Marketing and Why They are Wrong
Now that social media is so omnipresent in everything we do online, some people assume there is no longer any value to email marketing. Not true. Email […]
Four Elements of a Perfect Logo
A good logo is able to say something about the company with only its imagery. Your company logo may seem like a comparatively small piece of your […]
How to Improve Your SEO Strategy
If you market online, it is nearly inevitable that you have heard the term SEO, or search engine optimization, thrown around. You know you need to use […]
How to Improve Your Direct Mail Response Rate
With online marketing techniques, it is easy to track clicks and figure out how much engagement you are getting with your advertising. Direct mail is a little […]
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