The death of direct mail has been declared inevitable by many, and it is true that there has been a mass and rapid migration to online advertising […]
Direct Mail is Reaching Stay-at-Home Customers
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Employ a Win-Back Strategy for Lapsed Customers with Email Marketing
Each business, no matter how big or how small, spends a significant amount of time and money on marketing investments. As the marketing world is increasingly diversified […]
Use Analog Marketing to Build Relationships
Online digital marketing is the go-to method for small businesses who want to enter or enhance their presence in a market, but everyone is doing it. As […]
Small Business Strategies for Email Marketing
Electronic marketing strategies are appealing because they are inexpensive and can reach a large number of people, yet many electronic ads don’t entice consumers to engage. Social […]
Marketing Must Pivot with Consumer Behavior During Pandemic
Recently, many businesses have limited their investments in marketing due to uncertainty during the pandemic. Nobody knows if businesses will shut down again, and certain businesses have […]
Using Incentive Marketing to Retain Repeat Customers
Most businesses include incentive marketing in their marketing strategy whether they know it or not. Incentive marketing is an action that promises the customer something in return […]
Overcoming Print Advertising CTA Challenges
Creating a call-to-action in online advertising is relatively easy when compared to print advertising. This is because with the simple click of a button, a customer can […]
Engage in Social Listening for Your Customers
There are many good marketing tools available to elicit feedback from your customers. You can offer customer surveys or offer feedback opportunities on your social media. In […]
5 Reasons Print Media Advertising is Essential in 2020
In the midst of the challenges created by the coronavirus pandemic and social unrest, businesses are seriously examining their marketing channels. They are finding out that they […]
How Print and Digital Can Work Together to Help Brick and Mortar Companies Rebound from COVID-19
The COVID-19 pandemic has annihilated many brick-and-mortar businesses. Unless it was an essential business, the doors were closed. Now that businesses are re-opening, it is important to consider how print and digital can work together to help encourage customers to return.
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