In the late 1920’s, a company called Burma-Shave began using sequential advertising to enhance their branding, and it worked. The small series of road signs, each containing […]
In the late 1920’s, a company called Burma-Shave began using sequential advertising to enhance their branding, and it worked. The small series of road signs, each containing […]
Many small businesses have been able to successfully continue operations with social distancing during the pandemic. The problem is that they aren’t able to reach their customers […]
The death of direct mail has been declared inevitable by many, and it is true that there has been a mass and rapid migration to online advertising […]
Online digital marketing is the go-to method for small businesses who want to enter or enhance their presence in a market, but everyone is doing it. As […]
Electronic marketing strategies are appealing because they are inexpensive and can reach a large number of people, yet many electronic ads don’t entice consumers to engage. Social […]
Recently, many businesses have limited their investments in marketing due to uncertainty during the pandemic. Nobody knows if businesses will shut down again, and certain businesses have […]
Creating a call-to-action in online advertising is relatively easy when compared to print advertising. This is because with the simple click of a button, a customer can […]
There are many good marketing tools available to elicit feedback from your customers. You can offer customer surveys or offer feedback opportunities on your social media. In […]
In the midst of the challenges created by the coronavirus pandemic and social unrest, businesses are seriously examining their marketing channels. They are finding out that they […]
The COVID-19 pandemic has annihilated many brick-and-mortar businesses. Unless it was an essential business, the doors were closed. Now that businesses are re-opening, it is important to consider how print and digital can work together to help encourage customers to return.
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