What Makes Up Brand Identity?

Just as you are the sum of many parts that make up your own unique identity, your business is driven by its brand identity. A brand identity is a collection of graphic features that distinguishes your company from competitors. It is how your company presents itself to your clients and how they think of you. Your brand is more than just its logo. So how can you replicate what popular brands have done and tap into these other elements of your business’s identity? Below are the main components of a well-developed brand identity and why it is so important for you to develop them.

A Strong Logo

Your brand’s logo serves as the “face” of your company, for all intents and purposes. A logo’s contribution to brand identification is associative; therefore, it should accomplish more than just look stylish or interesting. It informs the public what your company does and how they should perceive you in the world.


A brand identity not only makes your wares more memorable, but it also establishes your brand’s authority in the marketplace. A brand that sets and maintains a consistent face among its competitors and customers gains credibility and trust. This, of course, is the building block of customer loyalty.

Ad Impact

A brand identity is a framework for everything you would put on a business advertisement, whether it is in print, online, or as a commercial video. A brand with recognizability and industry credibility is well-positioned to market itself and make an impact on potential customers.

Your Company Mission

When you give your brand its identity, you are giving it something to stand for. This, in turn, provides your business a reason to exist in the market, a purpose. We all know that companies have a mission statement. You can’t have one unless you first give your brand an identity.

Acquiring New Customers and Holding onto Existing Ones

A brand identity, one with a face, trust, and a mission, attracts people who agree with what your brand has to offer. However, once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates advocates.

If you want your business to become a well-known and beloved brand name, it is going to take some work. Luckily, you do not have to do it on your own. Whether you are building up your brand from scratch or refreshing stale marketing and design, Graphic Media Solutions is here to help.