Using Tracking Pixels to Retarget Your Marketing Strategy
Retargeting a marketing strategy requires a bit of investigative work, which means you need the tools to research consumer behavior in your current sales endeavors. Tracking pixels are a great way to gather raw consumer data instead of less reliable data from consumer reviews and surveys.
A tracking pixel is an image on your website or marketing email that is the size of 1 pixel. It contains code that tracks consumer behavior on your site. A tracking pixel can be used to gather data such as:
- Devices used to access email or site
- Movements after initial visit within email or site
- Browser used
- Time of access
- IP address
These are very valuable snippets of data. Knowing what your visitors are viewing and what type of device they are using when accessing a site or opening an email allows you to retarget your marketing efforts to optimize visitor experience. In many cases, multiple tracking pixels can be used on one page to track different information. This should be done with caution (or expertise) to avoid skewing your data.
Do Tracking Pixels Invade Consumer Privacy?
Should You Use Tracking Pixels for Your Digital Marketing Strategy?