Our Top Geofencing Tips & Tricks
Geofencing is successfully being used by marketers to target an audience while they are browsing a store – online or offline – dealing with a competitor, and even while they prepare to use a product or service.
But that’s not the only reason you should try your hand at location-based marketing. Here are some interesting facts about geofencing marketing for 2022:
- Geofencing integrated mobile adverts have 2x the click-through rate than those which do not.
- 53 percent of buyers visit a retail outlet after receiving a location-based text.
- 92 percent of smartphones are geofencing compatible.
- Over 90 percent of text messages are read under three minutes.
Need we say more about the importance of geofencing?
In a nutshell, geofencing has enabled businesses and marketers to reach target audience at the best times, and at the right locations. Here are some foolproof geofencing tips that can help you get the most out of this technology.
Don’t Market to Everyone
Let’s face it – not everybody out there is interested in your product or service. Aiming for everybody to view your advertisements is tantamount to tons of wasted dollars. Sending ads to people who aren’t interested in your offerings will simply create unnecessary annoyance for them. Therefore, market only to your actual and potential customers. However, be sure to keep your alerts more personal as broadcasting an overarching message may not resonate with your target audience for it to be meaningful.
Use Multiple Marketing Tools
For best results, try combining geofencing marketing with other marketing strategies. Here are some popular marketing tools that go well with geofencing:
- Email targeting
- Text targeting
Let me know if you’d like to learn about these different marketing strategies!
Start with One Fence
Instead of establishing a geofence around your retail outlet, parking lot, and the competitors store across the street, we recommend marketers to start with one large geofence that covers all three areas. Doing this will prevent potential customers from falling through the cracks.
Consider Geofence Size
Always size your geofences correctly, i.e. find a balance between your target reach and relevance. Think about your particular case and the geofence size you require to make the message relevant. Also, consider the number of people a geofence can lead to customer engagement. Typically, smaller geofences are deemed to be more relevant to users and generate higher click through rates, but there’s no singular tip for success.
Whether you wish to offer clients with a more engaging store experience or simply want to draw attention away from your competitors, geofencing can make it happen.
If you do not know where to start, or want to just ensure you’re moving in the right direction, we will be more than happy to help.
To learn more, feel free to reach out to us at 1-888-601-3934 or contact us here.