Our Favorite Benefits of Text Marketing
SMS or text messages are increasingly becoming an integral component of effective multi-channel marketing. More and more brands are seeking to target customers on the move. But with few marketing agencies featuring text marketing as a core offering, clients are missing out on major communications potential with consumers as well as a lucrative ROI.
Text or SMS marketing is surprisingly simple, effortlessly easy to use, and incredibly effective.
Here are some of our favorite benefits of text marketing that you can put into action when you initiate your first campaign.
Reach and Reliability
98 percent of text messages are opened under five minutes. For brands this means:
- Evading the block hole of the spam folder
- Enjoying an almost guaranteed open rate
In addition, customer also usually respond to text messages in as little as ninety seconds. Other marketing communication tools (for e.g. emails) have an average response time of over one hour; plus, an average open rate of 22 percent. This leverages an almost instant, direct communication line between you and your target audience with your message.
Superior Conversion Rate
Despite the high use of secure texting via applications like WhatsApp within corporate environments, the benefits of text marketing for brands are big. Text messages have a superior conversion rate than that of its contemporary counterparts. Customer will visit your business and act on offers/promotions shared via text!
Inexpensive Marketing Tool
Text marketing is a highly cost-effective option as it allows bulk SMS marketing. Service providers (like GMS) feature bulk SMS options via their platform, allowing brands to reach out to hundreds and thousands of consumers in few simple steps. When compared to other marketing tactics, such as TV ads or billboards, text marketing is much more budget-friendly.
We are living in an era where almost everybody has a mobile phone, even if it isn’t a smart one. Due to this, text marketing is able to cast a wide net for reaching target audience. Plus, a message directly sent to your phone number feels a lot more urgent. This text-based urgency can facilitate you to keep your brand and its offerings on the top of your audience’s mind. It can also help you stand out from the rest of market players as promotional content is far less common in somebody’s texts than in their email inbox.
Unlike several enhanced marketing tactics, text marketing is easy to get started. All you have to do is identify your target audience, get their permission, draft concise, relevant messages and shoot away. Just make sure to not over pop on their mobile screens, or else chances are you’ll end up on the block list.
If you wish to learn more about our text marketing, which employs several features unique to this marketing space, you can reach out to us at 1-888-601-3934 or contact us here. We hope to hear from you soon!