What Is Event Marketing? Why Is It Critical For Businesses

Think event marketing is useless? Think again. According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event. After that, 86% of those consumers became regular customers. If you’re unfamiliar with event marketing, think about your local banks. They’ll frequently provide free goodies if you sign up for an account.

In a nutshell, event marketing is a promotional strategy where customers and companies have face-to-face interactions at special events such as fairs, conventions, and local sporting events. This allows the company to attract local consumers where they already hang out. Event marketing can provide you  front row access to new customers and create a lasting impression that will keep them coming back.

Event Banners & Signs Advantages

What makes event marketing successful? While there a variety of factors, one of the most important is recognition. Without a consumer actually seeing you, you have little chance of gaining their business. Event banners & signs are a premier choice when it comes to being noticed. Not only are the easy to spot, but they’re also:

  • Inexpensive
  • Reusable
  • Reinforce brand recognition

These should be your go-to print media to make sure that your company stands out at the next event.

Event Print Services That Will Make An Impact

The effectiveness of an event banner or sign is only as effective as the quality of its print. With GMS, you’ll have access to our printing experts who have a deep insight into print advertising. This ensures that they can create print media that is:

  • An impactful design that is sure to leave an impression
  • An eye-catching experience for the local consumers
  • An inexpensive sales generator

Our skilled graphic design artists can deliver high-quality banners and signs that will make your company stand out at your next event. *75 – 150 words

Event marketing is critical in today’s marketing and our event print services can help you make an impact.

Contact Us Now for More Information

Phone: 888-601-3934